A Closer Look Named a 2027 MSPA Americas Elite Member

A Closer Look has been named a 2027 MSPA Americas Elite Member, one of just nine companies across the Americas to earn the designation this year. MSPA Americas announced the honorees on October 14, 2026, at its CONNECT conference at The Georgian Terrace in Atlanta.

We have been part of this industry since 1994, and recognition from the association that represents it means a lot to our team. We began working toward the 2027 designation in January 2026, and we’re proud of the work it took to get here.

What the MSPA Americas Elite designation recognizes

MSPA Americas is the trade association for companies in mystery shopping and customer experience. Since 1998, it has promoted professional standards, education, and collaboration across the industry.

Each year, the association’s Board of Directors sets its priorities. The Elite designation recognizes the member companies that show the strongest leadership, engagement, and support for that mission and those priorities.

When MSPA Americas President Mike Mershimer announced the honorees, he thanked them for “the leadership, engagement and support they continue to provide our association.”

What it means for our clients

Our clients trust us with an honest picture of their business. That trust is the reason we take our place in this industry seriously.

The Elite designation recognizes how we support MSPA Americas and the profession. Our service standards are our own, and they are what clients see day to day. Experienced analysts review shop reports before they reach you. When a shop falls short of our standards, we follow up to make it right. Your results are available in your dashboard 24/7, and a dedicated account manager helps turn them into next steps that grow revenue.

Staying active in MSPA Americas also keeps us close to the industry and legal changes that affect mystery shopping, so we can adjust early on our clients’ behalf.

What it means for our clients

Choosing a mystery shopping partner is a big decision. The Elite designation gives you an outside signal that A Closer Look is invested in this industry and in doing things correctly, for our clients, for the independent shoppers in our network, and for the profession as a whole.

Behind every program is the same team that earned this honor: dedicated account managers, real analysts, and our own reporting platform, turning what happens in your locations into clear next steps that grow revenue.

Thank you

Thank you to our team, to the shoppers in our network, and to the clients who trust us with their brands. And thank you to the MSPA Americas Board of Directors for this recognition.

If you are looking for a mystery shopping partner that takes the work as seriously as you take your brand, talk to A Closer Look.

Frequently asked questions

What does it take to become an MSPA Americas Elite Member?

Earning Elite status requires completing seven mandatory criteria plus at least two additional qualifying activities, such as conference participation, board or committee service, and support for the shopper community. A Closer Look began working toward the 2027 designation in January 2026. That commitment reflects how we run our business: we show up, contribute, and follow through. Staying involved keeps us connected to where the industry is heading, gives us a voice in shaping it, and helps us bring informed perspective to the clients and shoppers who count on us.

How many companies earned MSPA Elite status for 2027?

Nine companies across the Americas, including A Closer Look.

Why does it matter to A Closer Look’s clients?

Our clients trust us with an honest picture of their business. Elite status shows we are invested in the industry that work depends on and in its professional standards, and it keeps us current on the industry and legal changes that affect how we do it.