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focused feedback studies

Real Answers From Real Customers

Custom research to help you understand what your customers actually think.

why research matters

The power of focused feedback studies

Our Focused Feedback Studies eliminate the guesswork and give you the full picture through tailored surveys and deep analysis.

01

Understand Your Customers

Find out what your customers want, need, and expect, straight from them.

02

Measure Brand Perception

See how people view your brand. Track loyalty, awareness, and the reasons behind their choices.

03

Identify Friction Points

Spot the parts of your customer journey that don’t work. Fix the issues that push people away.

04

Track and Improve

Know what “great” performance looks like. Set benchmarks and measure progress over time.

stop flying blind

Custom Research Built Around You

We'll help you create up to 10 custom survey questions

Our team launches to our customer database, or yours

Get clear, reliable insights in under 90 days

PROVEN IMPACT

Works Across Industries

Our studies work for almost any industry. We’ve helped teams across:

Retail

Learn what drives loyalty and how people choose where to shop. Improve in-store and online experiences.

Restaurant

Learn what your guests think about your food, service, and overall experience. Use that data to improve operations.

Hospitality

Find out what matters most to guests then adjust service, amenities, and booking experience to boost loyalty.

Senior Living

Hear directly from residents and families. Use their feedback to improve your services and strengthen trust.

Entertainment

Understand what your audience enjoys most, why they engage, and what keeps them coming back.

And more!

We've also helped brands in childcare, self-storage, customer service, eCommerce, and many more.

ACL testimonials

"ACL's mystery shop program has provided us with invaluable insights into how our teams and stores are performing from our customer’s point of view."

Jersey Mike's Subs
Executive Assistant, Operations & Training

"ACL's shoppers are thorough and thoughtful, reports are quickly review-ready, and their reporting systems are robust & user-friendly. An amazing partner."

Jeremiah's Italian Ice
Director of Company Operations

"A Closer Look consistently delivers on every promise, following through on all of our requests with remarkable success."

Build-A-Bear
Chief Operating Officer

"ACL's mystery shopping solutions provide critical feedback to our sales teams, helping them grow as professionals."

Sunrise Senior Living
Senior Director, Sales & Business Development

"We've been extremely satisfied with ACL's stellar reporting metrics and the professionalism of the team for over a decade."

Regency Senior Living
Chief Operating Officer

"Very easy to work with. I recommend A Closer Look to anyone who needs thorough, detailed, swift mystery shops and competitive market analysis."

MBK Senior Living
Vice President

"The flexibility ACL offers in reports, trending, and analysis is unmatched. We appreciate the 20+ years of oustanding service. "

Hilton Management Services
Senior Vice President

"Due to ACL's wonderful mystery shop program, our company is consistently in the top 5% of all our brands. You are the best!"

Newport Hospitality
VP of Sales and Organizational Development

"Thanks to A Closer Look, we've been able to increase the occupancy and revenue of our communities and strenegthen the abilities of our team."

Integrated Senior Lifestyles
Corporate Director of Sales

"What a team. Professional, courteous, flexible, and willing to grow alongside us as the marketplace changes. A breath of fresh air."

Leisure Care
Senior Director of Sales

"ACL has brought our service to the next level. We'd recommend them to anyone looking to get real insights into their operations. "

Floor & Decor
Senior Manager of Customer Experience
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Ready to solve your CX mysteries?

Partner with A Closer Look and let’s get CXtraordinary together.