Media Inquiries

Chris Gillen
CEO | CX Futurist | Speaker | Mentor

As the CEO — and co-owner — of A Closer Look, I lead a company that provides clients of all industries with robust data about their first-hand customer experiences, so they can provide a brand-loyalty building experience to everyone who interacts with their brand.

My experience in helping businesses iterate and improve their customer experience spans nearly three decades, including various leadership positions in retail companies known for phenomenal brand loyalty.

I welcome media inquiries on the following topics:

  • Customer Experience
  • Customer Feedback
  • Generative AI and its impact on CX
  • Mystery Shopping
  • Brand Loyalty
  • Brand Reputation

Media Contact:

For media inquiries, interviews, or any further information, please contact:

Jennifer Ryley

Head of Marketing

acloserlookmarketing@gmail.com

Facts About A Closer Look

  • Founded in 1996
  • Location: 2100 Westshore Drive #114 Cumming, GA 30041
  • Services
    • Customer Ambassador Program: An innovative SMS-based solution that provides companies with real-time feedback from consumers while they interact with the brand, regardless of purchase.
    • Mystery Shopping: Thorough evaluations of a brand’s customer experience, including detailed write-ups and images, customized to the brand’s desired questions and areas of focus.
      Competitor
    • Market Analysis: Detailed market research to help brands evaluate their position and competitiveness in their market, including geographical data relevant for business expansion needs.
    • Market Care: Ready-to-use market insights for Senior Living, Market Care eliminates the need for manual competitive intelligence gathering so sales staff can stay focused on revenue growth.

Logos

 

Recent Thought Leadership

7 Ways AI Will Forever Transform CX
The principles of good customer experience remain relatively constant: understanding customer needs, delivering value, providing exceptional service, and building meaningful relationships. These foundational elements form the core of any successful CX strategy, however, the rapid ...
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eBook: What the steam engine can teach us about AI and the impact of technological advancement.
The parable of Percival. It was the time of the industrial revolution when innovation was sweeping across the land. A man named James Watt, had just improved upon the steam engine which increased the rate ...
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Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation
Whitepaper: Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation
Key Takeaway: The Recruitment Experience has a Tangible Impact on Brand Opinion From the data collected, the biggest takeaway for brands is that the application and interview process significantly influences applicants’ opinions of a brand, ...
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Copyright and Media Usage Guidelines

To ensure proper credit and accurate representation when paraphrasing, quoting, or using the intellectual property of A Closer Look and its contacts in media articles, we kindly request that the following guidelines be followed:

Attribution: When referencing A Closer Look or Chris Gillen in your media article, please provide clear and prominent attribution by including their full name, title, and the company name (“A Closer Look” or “Chris Gillen, CEO of A Closer Look”) in the appropriate context.

Paraphrasing and Quoting: When paraphrasing or quoting statements made by Chris Gillen or any representatives of A Closer Look, please ensure accuracy and context. Please clearly indicate the source of the information and provide proper attribution.

Intellectual Property: Any use of intellectual property, such as logos, images, or written content owned by A Closer Look or its employees, should be accompanied by proper credit and authorization. Prior permission should be sought for the use of such materials.

Fact-Checking: We kindly request that journalists fact-check any information related to A Closer Look before publishing. For accuracy and integrity, we encourage reaching out to our media contact provided below for any clarifications or additional information.

By adhering to these guidelines, you ensure accurate representation and the proper recognition of A Closer Look and its contacts in your media articles. We appreciate your cooperation and look forward to the opportunity to collaborate with you.

Note: These guidelines are subject to change, and it is the responsibility of journalists to regularly check for updates and revisions.