An alarmingly high percentage of restaurants fail within their first few years of opening, and an even larger number struggle, year-over-year, while returning a modest bottom line profit to their operators. Even with such a competitive landscape and known high risk of failure, restaurants continue to open at record rates.

For this reason, it is critical that restaurant operators actively seek to “wow” their customers by providing unique and exceptional guest experiences.

One of the most useful tools used to measure the guest experience is collecting customer feedback, and it comes in many forms and degrees of usefulness:

Surveys are helpful for collecting large quantities of data points, but lack the detailed information that mystery shops provide

Online reviews are biased towards a particularly negative or positive experience whereas mystery shops are unbiased

Internal audits lack the customer’s viewpoint but mystery shops capture the operation in its natural state

Here's How A Closer Look's Restaurant Clients use Mystery Shopping

  • Our Clients Use mystery shops to evaluate the service steps from an objective vantage point.
  • Mystery shops help our clients to maintain brand standards across their restaurants.
  • Mystery shops are a second set of eyes for our clients, and the reports provide information that their Executive Team, District Managers and Store-level Managers can use to drive change.
  • Our clients use mystery shops to measure the effectiveness of employee training and evaluate performance.
  • Mystery shops provide our clients with feedback on new programs and initiatives from an operational perspective and can help evaluate employee behavior changes during the roll-out.
  • Our clients use mystery shops on a project-by-project basis as a check-in for executional standards or to evaluate a new practice.
  • Mystery shops provide our clients with the depth of information needed to successfully introduce new products.
  • Mystery shops are our clients' preferred tool for collecting customer feedback because of the accuracy and depth of feedback.
  • Many of our clients use surveys in excess, but the number of questions asked and data that can be collected is limited. Mystery shopping is a much more detailed and thorough tool.
  • Our clients use mystery shops as a constructive tool, not a ‘gotcha.’
  • Our clients distribute the mystery shops to their management team to use for positive reinforcement and coaching.

Don't just take our
word for it

Let us tell the story of your guest experience first-hand

Request your complimentary mystery shop
We Know Restaurants

Mystery Shops for Fine Dining, Premium and Casual Dining, Fast Casual and Bars and Nightclubs

Reports And Analytics

We boast over 50 different reports to help our clients drill down to the data they need to help their business thrive.

Like To Dine Out, Write, and Get Paid?

Enjoy a meal by providing detailed feedback at one of the many partner restaurants we work with