MSPA Americas

The MSPA was founded in 1998 by a group of mystery shopping business owners who recognized the positive influence a trade association could have on the industry. The Association started with about 70 member companies, and has since grown into a global organization with more than 300 member companies, of which A Closer Look is a part of. MSPA North America was created as a region in 2009 and currently has over 150 member companies. In 2017, MSPA North America consolidate with MSPA Latin America to form MSPA Americas.

The MSPA Americas is the trade association representing the customer experience industry throughout the Americas and the roots of the greater association, MSPA Global.

They have recently grown a database of over 50,000 evaluators and expanded their shopper educational opportunities with online certification courses now available in specialty segments.


The MSPA Americas Shoppers Choice Award Program allows their Evaluator members to vote for their favorite Service Providers to shop for. A Closer Look has been recognized the past four years and counting.

2020 MSPA Americas Shopper Choice Winner

2019 MSPA Americas Shopper Choice Winner

2018 MSPA Americas Shopper Choice Winner

2017 MSPA Americas Shopper Choice Winner

Don't just take our
word for it

Let us tell the story of your guest experience first-hand

Request your complimentary mystery shop

Leverage mystery shopping to pinpoint customer service issues that could adversely affect brand image.

better customer experience feedback

We take time to understand our clients and their customers, and then we cross-reference our database of experienced mystery shoppers to find just the right fit for their secret shop assignments.

We are customer experience fanatics

We exist to help our clients understand their customer experience operations and to highlight friction points that erode brand loyalty and profitability.