Surveys are helpful for collecting large quantities of data points, but lack the detailed information that mystery shops provide
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From the initial impression made during the reservation booking all the way through checking out of the hotel, your guest experience is continuously being evaluated, and the slightest miscue can impact your guests’ decision to return to or recommend your hotel over your competitors.
With the increasing volume of lodging options out there, each hotel’s share of the market declines commensurably, and the best way to stay relevant is to provide a memorable guest experience that encourages loyalty.
One of the most useful tools used to measure the guest experience is collecting customer feedback, and it comes in many forms and degrees of usefulness:
Surveys are helpful for collecting large quantities of data points, but lack the detailed information that mystery shops provide
Online reviews are biased towards a particularly negative or positive experience whereas mystery shops are unbiased
Internal audits lack the customer’s viewpoint but mystery shops capture the operation in its natural state
Let us tell the story of your guest experience first-hand
Request your complimentary mystery shopMystery Shops for Fine Dining, Premium and Casual Dining, Fast Casual and Bars and Nightclubs
We boast over 50 different reports to help our clients drill down to the data they need to help their business thrive.
Enjoy a meal by providing detailed feedback at one of the many partner restaurants we work with