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About Us

Who We Are

For more than 25 years, A Closer Look has partnered with hospitality and retail groups across North America to provide in-depth customer experience feedback. We specialize in using qualified, independently contracted evaluators that assess our clients’ current customer experience operation through detailed stories, which, when paired with data analytics, help identify friction points that provide clarity on how to improve brand loyalty and maximize profitability.

Our Mission

We are customer experience fanatics. We exist to help our clients understand their customer experience operations and to highlight friction points that erode brand loyalty and profitability. We operate at the cross section of human intelligence and data analytics. We use qualified, independently contracted evaluators to assess your company's current customer experience operation, and we use data analytics to provide detailed stories insight on how to improve.

Our Core Values

People First

We believe that when you take great care of your employees, they in turn take great care of your business, which is how great companies grow. Actively listening to, understanding and openly communicating with our employees is paramount to who we are.

Create Value

Value is at the core of our business, and we exist to create unparalleled value for our clients and for our company. Whether it is helping our clients to better understand their customer experience, or working internally to find a more efficient way to deliver our service, our teams are dedicated to value creation at all levels.

Do The Right Thing

We believe that integrity and honesty are at the heart of our business. We operate with openness, transparency and empathy, and we believe that always being realistic about what we can and cannot do makes us responsible business stewards.

Have Fun

We believe that work should be a safe place, where people enjoy what they do and who they work with, and where laughter and playfulness are encouraged. The work hard play hard manta is alive and well.

Find out why we're the MSPA's most decorated Customer Experience and Mystery Shopping provider

IMPROVE SOCIAL MEDIA BRAND REPUTATION

Leverage mystery shopping to pinpoint customer service issues that could adversely affect brand image.

better customer experience feedback

We take time to understand our clients and their customers, and then we cross-reference our database of experienced mystery shoppers to find just the right fit for their secret shop assignments.

We are customer experience fanatics

We exist to help our clients understand their customer experience operations and to highlight friction points that erode brand loyalty and profitability.