What first impression are you giving when a new family tours your center? Childcare requires trust between the parents and the providers. Everything from exterior landscaping to an initial call to set up a tour have an impact on your enrollment statistics. We train our secret shoppers to present real childcare scenarios to engage in authentic tours. They provide objective observations based on how your center is presented.

In addition to the customizable questionnaire that provides hard data, easy to read reports, and detailed analytics, our shoppers also write rich narrative that provides insights into that first impression.

In 2016, we shopped over 45 different childcare and early education companies. Here’s a snapshot of some things we found:

  • Are the features and benefits of your curriculum being highlighted? About 86% of the time.
  • Is your focus on safety given due attention? About 67% of the time.
  • Is pricing disclosed and explained at the appropriate time during the tour? About 89% of the time.
  • Are your staff asking closing questions that lead to new enrollments? About 28% of the time.

We are firm believers that your employees want to do a great job! Our programs give you feedback to pinpoint specific areas to celebrate and reward, as well as uncover opportunities for growth and improvement.  Reach out today if you want to learn more about how we can help improve your enrollment numbers!

A few ACL client partners: