Hotel Mystery Shopping to Measure Guest Experience

Hotel Mystery Shopping to measure guest experience

Hotel Mystery Shopping by A Closer Look

Mystery shopping is a great way to measure hotel guest experience.Your customers are not just your guests… your client’s satisfaction is always on the front of your mind. Your owners and investment management companies trust you with operating a top notch property, providing guest experiences that will retain and drive brand loyalty, and continuing to provide a dependable revenue stream.  Partnering with A Closer Look sends a powerful message to your owners – that your pursuit of excellence includes having an expert and objective feedback company measure your hotel staff’s execution of brand standards.  In an increasing competitive market, A Closer Look’s ongoing guest experience evaluations offer the opportunity to set your company apart from your competition.

Don’t wait to act until it’s too late, and your guests air their grievances for all the online world to see.   A Closer Look’s mystery shopping empowers your company to proactively search for areas of opportunity before they become this week’s viral hotel experience nightmare.

A Closer Look’s services will increase your hotel’s GSS and improve the Online Reputation of your portfolio.

The feedback from social media outlets and post check-out surveys is too often vague and generic for any real remedial action.  What exactly is a GM supposed to do with “the staff was rude?” Arm your GMs with actionable, objective feedback… intelligence that will enable them to to actually change specific behaviors or patterns

Visits from regional management simply do not replicate a true guest experience.  ACL mystery shops give you detailed and timely intelligence from an authentic guest perspective – information that can ONLY be attained through an unannounced and anonymous source

A hotel mystery shopping program will encourage staff to “always be on” with every guest.

It’s not just a ‘gotcha’ for poor performance – use the positive information to celebrate successes by rewarding employees who excel… “Catch” them doing a great job!