There are times when you just want to get a feel for what your customers think. It could be right after implementing your new menu; or you might want an assessment of how your customers perceive your latest marketing campaign; or you might need to determine how your latest speed of service initiative is being perceived.

Presented to your customers as if from your website (appropriately branded); ACL's Web Survey engine will gather answers to the questions you want to ask. The process starts with your POS system. Instructions printed on your sales receipts will drive customers to the website where they'll answer insightful survey questions. In return, they might have the chance to win a specified amount of cash or you can send them a coupon for a free appetizer, dessert or upgrade on their next hotel visit.

You can decide to implement whatever is the best incentive to get your customers to participate. A Closer Look then gathers their information, compiles it, and sends you the results ... it's that simple!

Web Surveys Are Not A Replacement For True In-Depth Mystery Shopping.

We believe the perfect recipe for quality feedback combines gathering intelligent marketing data from web surveys with detailed operational feedback provided from our highly-qualified mystery shoppers ... giving you the best of both worlds ... all at affordable costs.

A Closer Look’s powerful Web Survey tools can also be used to generate periodic feedback from your employees ... helping lower employee turnover while gaining valuable insight from your staff's perspective.

A Closer Look your partner for Web Surveys

• Surveys are fully customizable and can be updated easily, since we own and maintain our own software.
• Surveys can be easily integrated with mystery shopping scores for a combined picture of how your company, a group of locations, or an individual location is performing.
• In addition to external feedback, we provide a suite of Employee Surveys, to measure and understand your employees' attitudes, opinions, motivation, and satisfaction.
• We provide a myriad of graphing, trending and analytical tools to aid in tracking your ongoing performance in one or all areas of evaluation; see at a glance how your locations are performing.
• A Closer Look has 15 years of experience in gathering and analyzing feedback, in a variety of industries, with ongoing operations for thousands of client locations.
• A Closer Look is noted for its integrity, its professionalism, and its personal and responsive service.