Mystery shopping is a valuable and important part of any company where service and hospitality are paramount. In tandem with various other customer relationship management tools such as web surveys and employee training, mystery shopping gives you several immediate and long term benefits:

• The company first quantifies the service criteria and protocol for the organization. The act of measuring those criteria instills a sense of accountability and purpose across an organization of any size.
• Standardizing unit performance can reveal unit strengths and weaknesses, as well as the company’s.
• Mystery shopping can offer trends if done consistently or snapshots that can reveal opportunities.
• Mystery shopping offers the most flexibility and immediate return on investment of all the customer relationship management tools.
• It can be deployed quickly and inexpensively. It is a flexible program that can be modified and tweaked as your needs change.
• There is a mystery shopping program for all budgets; you can evaluate a unit several times a week, or only once a quarter.
• A strong program can help determine whether the business is meeting the needs of both the customer and the business. Are the customer’s needs being satisfied in an appropriate manner to facilitate return business? Is the business making sales at every given opportunity to generate revenue?

Our Reporting - Here's a taste of the kind of trending help that ACL can give you

	Take a look at this snapshot of the categories that you track. You can identify areas where opportunities exist and formulate a game plan to improve scores. Once you've identified a particular category that is challenged, you can isolate the issue to a particular question. The Question Trending Line Graph will show you how shoppers have answered that question over a period of time. Erratic or trending-down data may suggest opportunities that need to be addressed. Each category can be adjusted to contribute as much or as little to the overall score for each report. Because each question has an associated 'Weight Factor' relating its 'value' to all other questions, adjusting the weight factors will increase or decrease the points available in each category. Questions may be added or removed from any given category to adjust that category's contribution to the overall score. Available whenever you log in, we have a magnificent tool to really get the scoop on each shop that was done at each location. The Drill-Down Grids provide an instantaneous look into the details that make up the score for each shop.