In 1994, Chuck Paul and David McAleese launched A Closer Look to fill a growing need in the hospitality customer service arena for research and data that supports the creation of the ultimate guest experience. Both hospitality customer service veterans, they initially focused on offering customized, in-depth mystery shopping solutions for lodging and restaurant companies.

David and Chuck also foresaw the important role of Internet technology. Leveraging the quick gathering of detailed data and the dissemination of time-sensitive reports and other fact-based insights and recommendations, A Closer Look provides a wealth of actionable information to its clients. This cutting edge business model integrates the speed and flexibility of technology with hands-on, direct, service-based experience.

George Petrick, a multi-industry software expert, joined ACL in 1996. He directs the ongoing development and refining of our suite of proprietary software systems. George’s team of software developers excels in creating customized snapshot and trending reports that can be refined and updated as growing edge opportunities are identified.

ACL’s scope of services and client base has now expanded to include businesses in numerous industries. Across the board, ACL’s team brings decades of real world experience and analytical and technological expertise to you in concise, understandable, easily-used formats.